Area Sales & Regional Account Manager

Midlands - Rugeley Depot, Redbrook Lane, WS15 1QU

MGF is a very successful business specialising in the supply of excavation support equipment.

Established in 1981, MGF is a market leader in the design, manufacture, hire and sale of excavation support systems for the civil engineering and building industries. Our business is based on providing technical solutions to meet customer needs. MGF’s approach is to provide a one-stop shop for our customers, who range from small locally based sub-contractors to major multi-national contracting organisations.

We manufacture our own equipment at our Wigan based facility, and regionally operate out of strategically located depots. We are in full control of our service levels; we operate our own transport fleet and own one of the UK’s largest range of shoring and safety equipment.

Our Midlands depot is based in Rugeley, Staffordshire, it is further supported from our extensive national network of operating centres within the UK. This depot is a significant contributor within the MGF Group, and we are now looking for a proven professional to fill the role as Area Sales & Regional Account Manager to lead this region to continued success and sustainable growth.

If you have a proven successful track record of managing a technical solutions sales team in a demanding dynamic environment and can demonstrate a desire to embrace our can-do culture and work with us to exceed our customer expectations, then this opportunity is for you.

As Area Sales & Regional Account Manager you will have full responsibility overseeing & managing the technical sales team in our Midlands region, ensuring they actively maximise territory coverage and networking to support increased revenue opportunities whilst promoting all products and services to both new and existing customers. You will be expected to proactively engage with regional accounts promoting sustainable growth of the customer base.

Reporting to the Commercial Manager you will need to have the ability to work autonomously as well as being a team player working closely with our operations team to achieve the highest service levels. You will work closely with the Commercial Manager to set annual budgets and agree annual strategies to ensure relevant sales activity within the financial period and achieve effective multiple sector penetration.

You must have excellent organisational skills and the ability to embrace our CRM system and have the desire to manage a busy team and actively support and progress their development.

This role will suit a self-motivated professional who is driven and has a keen eye for seeking out opportunities and is looking for a new challenge and can envisage business development opportunities and embrace a purposeful desire to work collaboratively within our exciting Midlands team.


  • Overall responsibility for managing our sales team ensuring optimisation of all sales and regional account engagement activities.

You will be responsible for but not limited to:

  • Grow sustainable customer base through strategic account management
  • Provide day to day management to the Technical Sales Representatives (TSR’s).
  • Ensure our inhouse CRM system is fully administered by the whole sales team.
  • Ensure you and your team understand customer’s requirements, providing technical assistance and ensuring delivery of optimum solutions, conducting site visits and customer visits to develop effective relationships
  • Work closely with the Commercial Management team to agree & deliver targets.
  • Provide area performance feedback enabling insightful & progressive discussions.
  • Facilitate quarterly review sales meetings
  • Work with our Learning & development team to ensure the development of your team
  • Work closely with our Regional Engineering, Key Account Management and Rail Sector teams maximising best practice for customer engagement
  • Promote positive engagement with our operations team to achieve seamless end to end enquiry process.

Core Requirements

The ideal candidate will be able to demonstrate:

  • Experience of solutions based selling role in the construction industry
  • Experience of working in a dynamic equipment hire environment
  • Higher education qualification preferably to Degree standard
  • Minimum of 5 year’s experience in a similar role preferred
  • Ability to learn new products quickly or follow technical guidance documents.
  • Prepared to go the extra mile.

Additional Information

We aim to be an equal opportunities employer and welcome applications from all sections of society.

All applicants will be treated in the strictest of confidence.

To apply, please submit your CV and salary expectations to Joe Jenkins, at:

Or by post :

Joe Jenkins
Head Office
Grant House
Lockett Road
Ashton in Makerfield