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Meet Sam Birchall, from Fleet Management to Technical Sales

Sam has been working at MGF for over a year and has now had the opportunity to undertake a new role, following in his father footsteps.

Sam was introduced to the business through his father, Antony Birchall, who has worked at MGF for over 30 years.


Starting out as a Fleet Management Co-ordinator, Sam helped to move and distribute our wide range of kit across the country. This role allowed Sam to quickly gain an in-depth knowledge of the kit, as it was critical to his role, which has helped Sam transition to his new role as Technical Sale Representative for Yorkshire.

Throughout his time at MGF, Sam has been supported within his professional development and forged strong friendships. Members of MGF are frequently found supporting Sam and his band, The Lilacs at gigs.

“Sam grew into his role within Fleet Management and I have no doubt he will continue to develop in Technical Sales. We wish him the best of luck.”

Michael Ashcroft, Fleet Manager.

“Although Sam’s dream has always be to headline Glastonbury as a professional musician with ‘The Lilacs’, he has always shown interest in what I have achieved over a 30-year career in Technical Sales.”

“MGF are always looking to bring new generations into the business and offer young people a great career in the Civil Engineering industry. New people coming through into the industry is key to sustainability and it’s a pleasure to mentor Sam and see his enthusiasm shining through. Similar to myself, Sam enjoys networking with people and making new contacts.”  

Antony Birchall, Technical Sales Representative

Within Sam’s new role, he will be transferring his knowledge of the MGF kit to communicating to our customers what equipment will benefit their project.

“I am really excited to get started with my new role within MGF in Technical Sales. Being quite a sociable person already, I am looking forward to getting straight out to sites to start building relationships with our customers and people within the industry”

Sam Birchall, Technical Sales Representative.

To find out more about ‘The Lilacs’